Color selection is a factor in your business success and we take great care in advising our clients about how different colors can affect how people respond. Trust is the most important consideration and that’s why you see so many banks and financial institutions using the color blue in their branding color scheme.
The following article is a great resource!
Colors affect people’s moods in a lot of different ways. This is a concept that can be traced all the way back to the initial days of marketing and continues to be one of the primary concepts used in branding today. Most people don’t even realize how powerful a role color has on their purchase decisions. A buyer’s mood is the biggest factor in whether they will make a purchase or not, and this is the reason color theory has such a significant role in brand identity design.
Look at how UPS built their entire marketing campaign around the color brown. Even their slogan is, “What can brown do for you.” This simple concept of an otherwise seemingly plain color expresses everything that UPS stands for and promotes the right mood. This will be discussed in more detail later in the post. For now, it’s important to understand that color philosophy must be one of the defining factors in a branding strategy.